The Perceived Influence of Supply Chain Decisions on Overall Business Profitability Evidence from Kurdistan’s Real Estate Companies
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Abstract
The demand for supply chain decisions is unending and continuously demands that managers be well equipped to make rational and effective decisions cost effectively to enhance business performance. This research aims to investigate the perceived influence of tactical, operational and strategic supply chain decisions on overall business profitability within the context of Kurdistan’s real estate companies. This study contributes to the academic understanding of the role of supply chain decisions in real estate profitability, providing a foundation for further research in the field. 3 hypotheses linking tactical, operational and strategic supply chain decisions with overall business performance were formulated. A multiple regression model was estimated using 362 questionnaire observations collected from Kurdistan real estate companies’ supply chain managers, project managers, procurement officers, and executives involved in decision-making processes in Erbil. The findings demonstrated that tactical, operational and strategic supply chain decisions positively impact overall business performance. Of paramount importance are the findings denoting that tactical supply chain decisions insignificantly enhance overall business performance because of their short-term nature. The study concludes that understanding and effectively implementing tactical supply chain decisions can lead to a direct and significant impact on overall business profitability. To optimize tactical supply chain decisions to positively impact overall business profitability and ensure a competitive edge in the market, real estate managers can strategies encompassing the application of data-driven decision making, integrated supply chain planning, optimize inventory management, vendor and supplier collaboration, streamlined procurement processes, and efficient transportation and logistics methods.
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