The Role of English Language in Hotel Marketing in Sulaymaniyah, Kurdistan Region of Iraq A Case Study
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Abstract
The English language plays a pivotal role in enhancing the effectiveness of hotel marketing efforts. In this study, we endeavor to investigate the significance of the English language in hotel marketing for both hotel managers and employees. The study utilizes a quantitative approach in its methodology. The study involved a sample of 15 managers and 35 employees who were asked to complete a structured Likert questionnaire to provide insights. The collected data was analyzed using the SPSS software. The statistical results of the study revealed that managers consider their business performance to be moderately good. The results also highlight a weak negative correlation between English language usage and business performance, suggesting that as the integration of the English language increases, business performance tends to slightly decline. There is also a positive, although not very strong, linear relationship between English language proficiency and career and job opportunities. These findings provide valuable insights into the intricate dynamics of language usage in the hospitality industry and offer implications for marketing strategies and employee skill development. As such, this study can serve as a useful guide for hotel managers and other stakeholders seeking to enhance their marketing efforts and improve their employees' language skills
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