The Role of English Language in Hotel Marketing in Sulaymaniyah, Kurdistan Region of Iraq A Case Study

Main Article Content

Karzan J. Qadir
Khelan M. Salah
Soran S. Badawi

Abstract

The English language plays a pivotal role in enhancing the effectiveness of hotel marketing efforts. In this study, we endeavor to investigate the significance of the English language in hotel marketing for both hotel managers and employees. The study utilizes a quantitative approach in its methodology. The study involved a sample of 15 managers and 35 employees who were asked to complete a structured Likert questionnaire to provide insights. The collected data was analyzed using the SPSS software. The statistical results of the study revealed that managers consider their business performance to be moderately good. The results also highlight a weak negative correlation between English language usage and business performance, suggesting that as the integration of the English language increases, business performance tends to slightly decline.  There is also a positive, although not very strong, linear relationship between English language proficiency and career and job opportunities. These findings provide valuable insights into the intricate dynamics of language usage in the hospitality industry and offer implications for marketing strategies and employee skill development. As such, this study can serve as a useful guide for hotel managers and other stakeholders seeking to enhance their marketing efforts and improve their employees' language skills

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How to Cite
Qadir, K. J. ., Salah, K. M. and Badawi, S. S. . (2024) “The Role of English Language in Hotel Marketing in Sulaymaniyah, Kurdistan Region of Iraq: A Case Study”, Koya University Journal of Humanities and Social Sciences, 6(1), pp. 310-318. doi: 10.14500/kujhss.v6n1y2023.pp310-318.
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Articles
Author Biographies

Karzan J. Qadir, Department of Business Administration, College of Business, Charmo University, Kurdistan Region, Iraq

Karzan J. Qadir is a Lecturer] at the Department of Business Administration, Business College of Charmo University. He got the B.Sc. and the M.Sc. degrees in Business Administration . His research interests are in Marketing Management, Entrepreneurship and Research Method.

Khelan M. Salah, Department of English, College of Education, Charmo University, Kurdistan Region, Iraq

Khelan Mohammed Salih Mahmood, an Assistant Lecturer in Charmo University's English Department, is the department coordinator for morning and evening studies. She holds a B.Sc. degree in English Language and Literature from the University of Sulaimaniyah in Iraq and an M.Sc. degree in English Language Teaching from Cyprus International University in Turkey.

Soran S. Badawi, Language Center, Charmo Center for Scientific Research and Training Consultancy, Charmo University, Kurdistan Region, Iraq

Soran S. Badawi is an Assistant Lecturer at the Language Center, Charmo Researcher Center for research, training and consultancy, Charmo University. He got the B.Sc. degree in English Language and Literature at University of Sulaimani, Iraq, and the M.Sc. degree in Computational Linguistics from Isfahan University, Iran. His research interests are in Natural Language Processing (NLP), Machine Translation and Sentiment Analysis.

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