The Role of Organizational Agility in Enhancing Organizational Reputation

An Exploratory Study of the Opinions of a Sample of Teachers in a Number of Colleges at Zakho University

Abstract

The current research studies the role of organizational agility in enhancing organizational reputation through a sample of teachers at Zakho University. The researcher relied on theoretical literature to clarify what is related to the research variables, and the research adopted a main problem, which is (Does organizational agility has a role in enhancing organizational reputation?), and a research model was assumed. To clarify the nature of the relationship and impact between the research variables represented by the independent variable (organizational agility) and the dependent variable (organizational reputation), and to address the problem, the researcher used the descriptive analytical approach by designing a questionnaire form to collect information from a random sample of a number of teachers, which reached (53) individuals. The questionnaire included questions distributed over both research variables, the independent variable (organizational agility. The statistical program (SPSS) was used to reach correct scientific results. The researcher proved, through the collected data, the validity of the research hypothesis that (there is a positive significant correlation between organizational agility with all its dimensions and organizational reputation), which is (** moral at the 0.01 level). Among the proposals included in the research is working to achieve the university's competitive advantage through its organizational agility and raising the performance of the teaching staff by opening teaching courses inside and outside the university and increasing the level of commitment of the teaching staff towards their university, and increasing their participation in decisions.