The relationship between “consumerism” and “religiosity” among Kurdistan Region youth A field study in the Kurdistan Region

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Faez I. Muhammad


The current research aims to explore the relationship between “Consumerism” and “Religiosity” among the youth of the Kurdistan region and examine how they influence each other. The research adopts a “Quantitative” approach, and relies on an “Online survey method” along with a “questionnaire” as data collection instruments. To achieve that, “Multi-chain referral sampling” and “Raking weighting” were utilized to recruit the participants. After weighting, the sample was modified and adjusted from 3,201 to 984 people aged 18 to 30 in four provinces of Kurdistan Region. Data analysis was carried out using SPSS and SmartPLS software. The findings of the research highlighted a lower mean [2.52] of “consumerism” for the participants, whereas “religiosity” revealed a considerably higher mean [4.41]. The analytical path model indicates that there is an inverse relationship between consumerism and religiosity, and that “religiosity” (b=-0.617) reduces consumption by about -62%. Approximately 38% of the variance and change in “consumerism” were predicted and explained by “religiosity”. Consequently, it is concluded that the level of religiosity and cultural values in the Kurdistan region, despite the rapid material changes and the existence of the free market, is still strong enough to regulate and direct its economic system.


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How to Cite
Muhammad, F. I. (2023) “The relationship between “consumerism” and ‘religiosity’ among Kurdistan Region youth: A field study in the Kurdistan Region”, Koya University Journal of Humanities and Social Sciences, 6(1), pp. 197-211. doi: 10.14500/kujhss.v6n1y2023.pp197-211.
Author Biography

Faez I. Muhammad, PhD in sociology, Department of Communication, College of Arts, Salahaddin University, Erbil

PhD in sociology, lecturer in communication department, college of arts, salhaddin university, erbil


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