The Impact of Employer Branding on Reducing Work Procrastination Through Workplace Spirituality An Analytical Study of the Opinions of a Sample of Employees at Asiacell Communications Company in Sulaymaniyah Province, Kurdistan Region of Iraq

Article Sidebar

View the PDF File (العربیة)
Published: Jun 22, 2024
DOI: https://doi.org/10.14500/kujhss.v7n1y2024.pp386-410
Keywords:
العلامة التجارية لصاحب العمل, التسويف في العمل, الروحانية في مكان العمل, شركة آسياسيل للاتصالات, محافظة السليمانية, إقليم كردستان العراق بە براندکردنی خاوەن کار, دواخستن لە کاردا, ڕۆحانییەت لە شوێنی کاردا, کۆمپانیای پەیوەندییەکانی ئاسیاسێڵ, هەرێمی کوردستانی عێراق Employer Branding, Procrastination At Work, Spirituality In The Workplace, Asiacell Communications Company, Kurdistan Region Of Iraq

Main Article Content

Ava O. Fatah
Marketing Management Department, College of Administration and Economics, University of Sulaimani
https://orcid.org/0000-0002-2473-2543

Abstract

The aim of the current study is to examine the role of employer branding in reducing procrastination at work through spirituality in the workplace. In order to achieve the study objectives, a hypothetical model was 555designed that explains the nature of the relationship between the variables of the current study. To examine the study hypotheses, the study applied to a sample of employees at Asiacell Telecommunications Company - Kurdistan Region of Iraq, to obtain the required information through the questionnaire prepared for this purpose. Since the study population consisted of (500) individuals, the researcher distributed a questionnaire electronically to employees and retrieved 174 forms that were suitable for analysis, representing a segment of employees at Asiacell Communications Company - Kurdistan Region of Iraq. The current research used several statistical tools to reach the relevant results by relying on the statistical programs (SPSS. V. 24) and (Amos. V. 24). The study reached a set of conclusions, the most important of which is that there is a positive, statistically significant correlation and influence between the employer brand variable in reducing procrastination at work through the mediating role of spirituality in the workplace. Based on these conclusions, the researcher presented a set of recommendations, the most prominent of which is on the Asiacell Company investigated. In particular, and other companies in general, enhance the measurement of their ability to use the skills of their employees to develop innovative products and services, and provide a challenging work environment and new practices in the workplace.

Downloads

Download data is not yet available.

Article Details

How to Cite
Fatah, A. O. (2024) “The Impact of Employer Branding on Reducing Work Procrastination Through Workplace Spirituality: An Analytical Study of the Opinions of a Sample of Employees at Asiacell Communications Company in Sulaymaniyah Province, Kurdistan Region of Iraq”, Koya University Journal of Humanities and Social Sciences, 7(1), pp. 386-410. doi: 10.14500/kujhss.v7n1y2024.pp386-410.
Issue
Vol. 7 No. 1 (2024): Issue Twelve
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Author Biography

Ava O. Fatah, Marketing Management Department, College of Administration and Economics, University of Sulaimani

Dr. Ava Omar Fatah is the University of Sulaimani's Director of Quality Assurance and Curriculum Development. She was born in 1983 in Sulaymaniyah. She is an Assistant Professor in the Department of Marketing Management at the University of Sulaimani's College of Administration and Economics. She has more than four years of experience as the director of quality assurance and curriculum development, in addition to thirteen years of teaching and research experience. She is a member of the university's Bologna Process higher committee at the University of Sulaimani. She teaches and supervises doctoral and master's level students. She has a bachelor's degree in Business Administration from the University of Sulaimani, a master's degree in Business Administration from the University of Wales, and a PhD in the field of Human Resource Management and Organisational Behaviour from the University of Sulaimani.

 

References

إبراهيم، ميديا ئاراس حمه سعيد (2023) تكامل العلاقة بين القيادة الاحتوائية والاستقلال الوظيفي وتأثيره في الاحتفاظ بالموظفين الموهوبين: دراسة تحليلية لآراء عيّنة من الموظفين في شركات الاتصالات في العراق،أطروحة دكتوراه غير منشورة، كلية الإدارة والاقتصاد، جامعة السليمانية، إقليم كوردستان- العراق.

أبوليفة،سناء مصطفى محمد (2019) العلاقة بين السلوك الأخلاقي للقيادة والروحانية في مكان العمل: دراسة ميدانية لدور التمكين النفسي كمتغيّر وسيط تداخلي في هذه العلاقة،المجلة العربية للإدارة، المجلد (39)،العدد (4).

خضير، وميض عبد الزهرة،)2019)،الروحانية في مكان العمل كمتغيّر تفاعليّ في العلاقة بين تقدير الذات والولاء التنظيمي على سلوك المواطنة التنظيمية دراسة ميدانية للعاملين في شركة الحفر العراقية،مجلة الاقتصاد الخليجي العدد (27).

صابر، بحري ومنى،خرموش)2017(،العدالة التنظيمية وعلاقتها بسلوك المواطنة التنظيمية لدى العاملين في مجال الإدارة المحلية في الجزائر، مجلة الجامعة العربية الأمريكية للبحوث، المجلد (3) العدد (2).

Abbas, A.A. and Al Hasnawi, H.H. (2020) Role of Psychological Contract Breach and Violation in Generating Emotional Exhaustion: The Mediating Role of Job Procrastination. Management Letters. 20(3): 15-28.

Ahmad, A., Khan, M. N., & Haque, M. A. (2020). Employer branding aids in enhancing employee attraction and retention. Journal of Asia-Pacific Business, 21(1), 27-38.

Ahmad, Z. (2019) Relationship between Procrastination, Job Performance and Mindfulness in Male and Female Employees: A Mediating Model. European Online Journal of Natural and Social Sciences. 8(3): 535-543.

Berthon, P., Ewing, M. and Hah, L.L. (2005), “Captivating company: dimensions of attractiveness in employer branding”, International Journal of Advertising, Vol. 24 No. 2, pp. 151-172.

Chávez, D.A., Quispe, T.R., Villalba-Condori, K.O., and Cangalaya-Sevillano, L.M., (2020) Self-Efficacy and Academic Procrastination: A Study Conducted in University Students of Metropolitan Lima. International Journal of Innovation, Creativity and Change. 11(10): 374-390 .

Chiţu, E., & Russo, M. (2020). The impact of employer branding in recruiting and retaining human resources. International Journal of Communication Research, 10(2), 202-212.

Cömert, M., and Dönmez, B. (2019). A Qualitative Study on the Perceptions of Administrators and Teachers on Procrastination Behavior and Workload of School Administrators. Journal of Education and Training Studies. 7(2): 129-136.

Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of management, 37(1), 39-67.

E. Tolliver, D. (2016). Spirit‐ness at work: Connections between workplace spirituality, transformative learning, and social justice. New Directions for Adult and Continuing Education, 2016(152), 73-84.

Grzesiuk, K., & Wawer, M. (2018). Employer branding through social media: The case of largest Polish Companies. In Proceedings of the 10th International Scientific Conference Business and Management, Vilnius, Lithuania (pp. 3-4).

Haldorai, K., Kim, W. G., Chang, H. S., & Li, J. J. (2020). Workplace spirituality as a mediator between ethical climate and workplace deviant behavior. International Journal of Hospitality Management, 86, 102372.

Joelle, M., & Coelho, A. (2019). Adding a new dimension to the spirituality at work concept: Scale development and the impacts on individual performance. Management Decision, 58(5), 982-996.

Kashive, N., Khanna, V. T., & Bharthi, M. N. (2020). Employer branding through crowdsourcing: Understanding the sentiments of employees. Journal of Indian Business Research.

Kaur, P., Malhotra, K., & Sharma, S. K. (2020). Employer branding and organisational citizenship behaviour: The mediating role of job satisfaction. Asia-Pacific Journal of Management Research and Innovation, 16(2), 122-131.

Kele, J. E., & Cassell, C. M. (2023).The face of the firm: the impact of employer branding on diversity. British Journal of Management, Vol. 34, 692–708.

Klassen, R.; Krawchuk, L.; Rajani, S. Academic procrastination of undergraduates: Low self-efficacy to self-regulate predicts higher levels of procrastination. Contemp. Educ. Psychol. 2008, 33, 915–931.

Kumpikaitė-Valiūnienė, V. (2014). Spirituality at work: comparison analysis, 10th International Strategic Management Conference, Procedia-Social and Behavioral Sciences, 150, 1205-1212.

Lategan, L. O., & Kokt, D. (2022). Workplace spirituality: The fifth gospel for the modern workplace?. Koersjournal, 87(1),1-13.

Martinović, Š.M., & Zovko, I.Č. (2017). Procrastination: Relations with mood, self-efficacy, perceived control and task demands. Suvremena Psihologija, 20(2), 165–176.

Michopoulou, E., & Jauniškis, P. (2020). Exploring the relationship between food and spirituality: A literature review. International Journal of Hospitality Management, 87, 102494.

Moll, T. (2020). German-language scales for spirituality at work. Journal of Management, Spirituality & Religion, 17(3), 270-291.

Paul, M., Jena, L. K., & Sahoo, K. (2020). Workplace spirituality and workforce agility: a psychological exploration among teaching professionals. Journal of religion and health, 59(1), 135-153.

Prabhu, K. N., Rodrigues, L. L., & Pai, Y. (2019). Transformational leadership and workplace spirituality: A structural model of team effectiveness. Prabandhan: Indian Journal of Management, 12(4), 7-22.

Putranto, N. A. R. (2020). The Impact of Social Media Content on Employer Branding in Startup Companies in Indonesia. Asian Journal of Research in Business and Management, 2(3), 28-39.

Rahmatullah, Nur Arief Rahmatsyah Putranto,2020, The Impact of Social Media Content on Employer Branding in Startup Companies in Indonesia, Asian Journal of Research in Business and Management e-ISSN: 2682-8510 | Vol. 2, No. 3.

Rehman, S., Islam, Q., and Ali, Z. (2019). Predictive relationship between Procrastination, Work stress and Mental Wellbeing among Bank Employees of Gujranwala. International Journal of Scientific Research in Multidisciplinary Studies. 15(12): 79-85.

Rudiyana, R., & Martdianty, F. (2020, April). The Role of Transformational Leadership and Workplace Spirituality on Organizational Citizenship Behavior: Evidence from Indonesian Customs and Excise. In 6th Annual International Conference on Management Research (AICMaR 2019) (pp. 202-207). Atlantis Press.

Saunders, M.N.K., Lewis, P. and Thornhill, A. (2019) Research Methods for Business Students. 8th Edition, Pearson, New York.

Sani, A., & Maharani Ekowati, V. (2020). Spirituality at work and organizational commitment as moderating variables in relationship between Islamic spirituality and OCB IP and influence toward employee performance. Journal of Islamic Marketing, 11(6), 1777-1799.

Shrestha, A. K., Luitel, B. C., & Petchsawang, P. (2020). Conceptualization of Workplace Spirituality in an Eastern Context A paper presented at Sixth Biennial Conference of the Indian Academy of Management.

Silva, A. J., & Dias, H. (2022). The relationship between employer branding, corporate reputation and intention to apply to a job offer. International Journal of Organizational Analysis, Vol. 31 No. 8, 2023 pp. 1-16.

Watson, D. C. (2001). Procrastination and the five-factor model: A facet level analysis. Personality and Individual Differences, 30, 149–158.

Zaidi, Hina , Ghayas, Muhammad Muzammil,and Durrani, Talha Iftikhar Khan,2019, Impact of Work Place Spirituality on Job Satisfaction, RADS Journal of Bus ines s Management, Vol )1(, No(1).