کاریگەری شەفافیەتی کارکردن لەسەر وێنەی براند و ڕۆڵی نێوەندگیری متمانەپێکراوی هەستپێکراوی

ڕوانگەی کڕیارانی چێشتخانەکان لە شاری سلێمانی

توێژەران

  • عوسمان کەریم مەحمود بەشی بەڕێوەبردنی مارکێتینگ، کۆلێژی کارگێڕی و ئابووری، زانکۆی سلێمانی، هەرێمی کوردستان، عێراق https://orcid.org/0000-0002-0339-3749

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https://doi.org/10.14500/kujhss.v9n1y2026.pp524-534

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شەفافیەتی بەگەڕخستن##common.commaListSeparator## وێنەی براند##common.commaListSeparator## متمانەپێکراوی هەستپێکراوی##common.commaListSeparator## چێشتخانەکان##common.commaListSeparator## شاری سلێمانی

پوختە

ئەم توێژینەوەیە کاریگەری شەفافیەتی بەگەڕخستن لەسەر وێنەی براند و ڕۆڵی نێوەندگیری متمانەپێکراوی هەستپێکراو  لە چێشتخانەکانی شاری سلێمانی لە هەرێمی کوردستانی عێراق دەکۆڵێتەوە. ڕێبازێکی شیکاری وەسفکەر بەکارهات. پرسیارنامه داڕێژرا بۆ کۆکردنه وه ی زانیاری له کڕیارانی چێشتخانه کان وەک کۆمەڵگەیەکی بێ سنووری توێژینەوە له ناو شاری سلێمانی. مۆدێلکردنی هاوکێشە پەیکەرییەکان بۆ تاقیکردنەوەی گریمانەکان بەکارهێنرا. ئەنجامەکان پەیوەندییەکی ئەرێنی بەهێز و کاریگەری شەفافیەتی کارکردنیان لەسەر وێنەی براندەکە خستەڕوو، و متمانەپێکراوی هەستپێکراو ڕۆڵێکی نێوەندگیری گرنگی ئاماریی هەیە لەم پەیوەندییەدا. دەرەنجامە سەرەکییەکان نیشان دەدەن کە شەفافیەتی بەگەڕخستن تەنها پەیوەندی بە وێنەی براندەوە نییە، بەڵکو کاریگەری ڕاستەوخۆ و ناڕاستەوخۆی لەسەردروستدەکات بە نێوەندگیریکردنی متمانەپێکراوی هەستپێکراوی، لێرەوە، گرنگیدان بە شەفافیەتی بەگەڕخستن زۆر گرنگە بۆ باشترکردنی ئاستی وێنەی براند لەنێو کڕیارانی چێشتخانەکاندا. توێژینەوەکە پێشنیاری گرنگی متمانەپێکراوی هەستپێکراوی کڕیارانی چێشتخانە دەکات بەهۆی کاریگەریی ڕاستەوخۆی لەسەر براندکردن لە لایەک، هەروەها چالاککردنی ڕێگایەکی ناڕاستەوخۆ بۆ کاریگەری شەفافیەتی بەگەڕخستن لەسەر وێنەی براندەکە لە لایەکی دیکەوە، کە بەردەوامی مسۆگەر دەکات و وایان لێدەکات کە سەرچاوەکانیان بە شێوەیەکی کاریگەر بەکاربهێنن، ئەمەش مانەوە لە کێبڕکێدا بەرز دەکاتەوە بە باشترکردنی وێنەی براندەکە.

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ژیاننامەی توێژەر

عوسمان کەریم مەحمود, بەشی بەڕێوەبردنی مارکێتینگ، کۆلێژی کارگێڕی و ئابووری، زانکۆی سلێمانی، هەرێمی کوردستان، عێراق

Othman K. Mahmood is an Assistant Professor at the University of Sulaimani. He has a B.Sc. degree in Business Management, an M.Sc. degree in Operations Management, and a Ph.D. degree in Strategy and Operations Management. He is a faculty staff member of the business management department at the University of Sulaimani. His research interests include: Strategic, Operations and production, Service quality and operations, sustainability, Information system management, Marketing.

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بڵاو کرایەوە

2026-05-19

چۆنییەتی بەکارهێنانی سەرچاوە

مەحمود ع. ک. (2026) “کاریگەری شەفافیەتی کارکردن لەسەر وێنەی براند و ڕۆڵی نێوەندگیری متمانەپێکراوی هەستپێکراوی: ڕوانگەی کڕیارانی چێشتخانەکان لە شاری سلێمانی”, گۆڤاری زانکۆی کۆیە بۆ زانستە مرۆڤایەتی و کۆمەڵایەتییەکان, 9(1), pp. 524–534. doi: 10.14500/kujhss.v9n1y2026.pp524-534.

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